Pooja Dandey · Bengaluru, India

Where product meets marketing.

I'm the first Product Marketing Manager at Curefit (cult). Before that I ran Curefit's content strategy across the app and social media for three years, and grew our social following past one million.

A phone screen with a follower count passing one million 1M+ FOLLOWERS GTM CONTENT
Social following built1M+Curefit across app and social
Stakeholders managed30+on large-scale projects
Years at Curefit6+since May 2019

Career

From recruiting to running a new function.

Each block is one role at Curefit, sized by time in it.

2019–20Assistant Recruiter
2020–21Marketing Executive
2021–22Asst. Content Manager
2023Manager, Content
2024–nowProduct Marketing Manager

Jul 2024 – now

Product Marketing Manager · Curefit (cult)

The first Product Marketing Manager at Curefit. I set up the function, and I work on go-to-market, retention and product content.

Jan – Dec 2023

Manager, Content · Curefit

Led content strategy across the app and social media.

Jul 2021 – Dec 2022

Assistant Content Manager · Curefit

Oct 2020 – Jul 2021

Marketing Executive · Curefit

May 2019 – Aug 2020

Assistant Recruiter · Cure.Fit

May – Dec 2018

Research Internship · Tripholic

Skills

What I work with

Product Marketing Go-to-Market Strategy Content Strategy Project Management Program Management Market Research SQL

Education

Christ University, Bangalore

Bachelor of Business Administration (BBA)

Course: Imagining India through the media lens

Certifications

  • The fundamentals of digital marketing · Google Digital Garage · 2020
  • Thriving @ Work: Well-Being and Productivity · LinkedIn · 2020

What people say

Quick to learn. Easy to work with.

“Pooja is extremely hardworking and bright. She is a quick learner and has the ability to take up multiple projects at once and delivers on time.”
Anuradha Das · her mentor · 2020
“Pooja gives an immediate sense of comfort to whoever she interacts with; good delivery and presentation skills.”
Sikha Agrawalla · her manager · 2020

Outside work

Volunteering

Children

Clowning volunteer · Compassionate Clowns

Sep 2019

Cleanathon participant · ConnectFor

Pooja Dandey · Product Marketing · Retention · Content

LinkedIn